Chatter that Matters: Word-of-Mouth Marketing of Selected Micro Businesses and Small and Medium Enterprises in Malolos City, Bulacan

Authors

  • Maria Corazon Diaz Segismundo La Consolacion University Philippines, Bulihan, City of Malolos, Bulacan 3000 Philippines
  • Mailyn M. Zacarias La Consolacion University Philippines, Bulihan, City of Malolos, Bulacan 3000 Philippines
  • Benzon Parinas STI College-Baagtas, Balagtas, Bulacan 3016 Philippines
  • Mary Ann DV. Gonzales Avid Technology (SEA) Pte. Ltd., Bonifacio Taguig City 1634 Philippines
  • Marvin M Gonzales St John the Baptist Catholic School, Calumpit, Bulacan 3003 Philippines
  • Suzette A. Panganiban Land Bank, Mc Arthur Highway, City of Malolos, Bulacan 3000 Philippines
  • Ruiz Lloyd G. Magcamit Bangko Sentral ng Pilipinas, Quezon City 1106 Philippines
  • Clarissa E. Ople Glasscade System, Baesa, Quezon City 1106 Philippines

Keywords:

marketing, micro business, small medium enterprises, SMEs, word-of-mouth, WOM.

Abstract

The study quantified the usage of and range of word-of-mouth (WOM) marketing, and analyzed the present state and satisfaction with WOM marketing tactics of selected micro businesses, small and medium enterprises in Malolos City, Bulacan.

Purposive and convenience sampling were employed on marketers and owners who were available and who were willing to participate in the study using structured interview questions. 125 companies situated only in Malolos City proper and proximate places were selected.

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Published

2016-10-17

How to Cite

Segismundo, M. C. D., M. Zacarias, M., Parinas, B., DV. Gonzales, M. A., M Gonzales, M., A. Panganiban, S., G. Magcamit, R. L., & E. Ople, C. (2016). Chatter that Matters: Word-of-Mouth Marketing of Selected Micro Businesses and Small and Medium Enterprises in Malolos City, Bulacan. International Journal of Sciences: Basic and Applied Research (IJSBAR), 30(2), 71–85. Retrieved from https://gssrr.org/index.php/JournalOfBasicAndApplied/article/view/6450

Issue

Vol. 30 No. 2 (2016)

Section

Articles

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