Improving the Project Service Performance of Companies Producing and Marketing Kitchen Systems to Provide Sectoral Competitiveness

Abstract

At the last stage, solution proposals have been developed by carrying out two additional web-based surveys and in-depth interviews for elimination of the detected problems.

The sales/marketing approach of companies, producing and marketing kitchen systems in today's global competitive environment which is only not limited aesthetics, quality and functional performance but also supporting these products with kitchen design services in line with the wishes and requirements of users, has become more and more widespread for sectoral competitiveness and accordingly the issue of kitchen design performance has gained great significance for these types of companies. In this context, scope and objective of the study is to put forward the problems which arise/which may arise in studies conducted in order to determine the wishes and requirements of users which is a part of the project service process of companies producing and marketing kitchen systems and development of solution proposals to eliminate such problems. In line with this defined scope and objective, a web-based survey has been conducted to find out how the designers of a company taken as an example have performed all the related studies to determine the wishes and requirements of users at the first stage as methodology. Subsequently, the results obtained from this survey have been evaluated and the problems have been revealed.