The Roles of Cyber Extension Communication Media in Strengthening Horticulture Farmers in Facing Globalization in Lampung Province, Indonesia
Keywords:
communication media, cyber extension, horticulture, globalization.Abstract
The results showed that (1) individual characteristics of horticulture farmers were in low categories except courage to take risks and motivations to use cyber extension communication which were in higher categories; (2) there were significant correlations between indicator variables of individual characteristics; (3) there was no difference of individual characteristics of horticulture farmers in both central of horticulture production regions in Lampung Province; (4) there was a correlation between individual characteristics and communication behaviors by using information sources based in information and communication technology, but there was no correlation between individual characteristics and communication behavior by using conventional information sources; and (5) horticulture farmers strengthening model by using cyber extension communication media was conducted by educating how to use information sources based on information and communication technology by involving stakeholders in rural areas.
The problems of this research were (1) how far the existence of horticulture farmers in facing globalization era, and (2) how did the model of horticulture farmers strengthening by using cyber extension communication media. Based on the research problems, the objectives of this research were (1) to describe individual characteristics of horticulture farmers who used cyber extension communication as an alternative to fulfil their information needs, (2) to analyze the correlation between individual characteristic indicators of horticulture farmers, (3) to analyze differences of individual characteristics of horticulture farmers in two regions of horticulture production centers in Lampung Province, and (4) to find out horticulture farmers strengthening model by using cyber extension media. This was a quantitative research and this research was conducted in Tanggamus District and West Lampung District in Lampung Province. Population was the horticulture farmers in Lampung Province. 180 samples were vegetable farmers in Tanggamus District and West Lampung District who were taken by using quota sampling. Data were analyzed with descriptive inferential analysis by using Mann Whitney, Spearman
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