Factors of Customer

Authors

  • Aisyah Muhammad universiti malaysia kelantan
  • Sungplee Sungplee SungPil Lee, Dongseo University, Busan 617716, South Korea

Keywords:

coffee shop, physical environment, preference, factor analysis.

Abstract

Coffee shop is currently a most rapid developing business in the world and become a famous trend in foodservices. South Korea

Author Biography

Aisyah Muhammad, universiti malaysia kelantan

faculty of creative technology and heritage

References

A. L. Kroeber,

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Cafes/Bar in South Korea http://www.euromonitor.com/cafes-bars-in-malaysia/report (retrieved on Oct. 30 2015) ,2015.

J. Chebat and R. Michon,

J. H. Jang, 2012, Korean Caf

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Ministry of Knowledge Economy, Korea

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P. D. Hertog and R. Bilderbeek, Conceptualising Service Innovation and Service Innovation Patterns, Research Programme Strategic Information Provision on Innovation and Services (SIID) for the Ministry of Economic Affairs, Directorate for General Technology Policy, 1999.

P. Kotler,

W. Irving, 2012, Environmental Psychology: Building with Feeling by Nalina Mose, aia.org. in :Global Studies Advanced Seminar inhttp://www.aia.org/practicing/AIAB096792. (retrieved on Aug 20,2014)

Y. H. Park and I. Youngsook, USDA Foreign Agricultural Service, Global Agricultural Information Network Report, Korea - Republic of Coffee Market Brief Update 2/5/2013. p.02, 2013.

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Published

2015-12-24

How to Cite

Muhammad, A., & Sungplee, S. (2015). Factors of Customer. International Journal of Sciences: Basic and Applied Research (IJSBAR), 24(7), 252–265. Retrieved from https://gssrr.org/index.php/JournalOfBasicAndApplied/article/view/4929

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Articles