A Literature Review on the Impact in Usurping Sex Appeal Advertising on the Consumers

Authors

  • Rakesh Sarpal INTI International College Malaysia
  • Lee Hui Ru
  • Tan Seng Teck
  • Gilbert Raj Sundram
  • Hew Fui Mun

Keywords:

sex appeal advertising, cognitive, emotion, attitude

Abstract

This article examines the literatures concerning consumers

References

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Published

2015-11-20

How to Cite

Sarpal, R., Ru, L. H., Teck, T. S., Sundram, G. R., & Mun, H. F. (2015). A Literature Review on the Impact in Usurping Sex Appeal Advertising on the Consumers. International Journal of Sciences: Basic and Applied Research (IJSBAR), 24(6), 68–76. Retrieved from https://gssrr.org/index.php/JournalOfBasicAndApplied/article/view/4918

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