Mobile Devices Usage in Jordanian Banking Sector: Critical Success Factors Based On an improved Technology Acceptance Model (TAM)
Keywords:
Mobile Devices Usage, Jordanian Banking SectorAbstract
Despite the importance of mobile commerce; its adoption and level of use in Jordan is low if compared to other countries. This study aimed to understand and examines the critical success factors of mobile commerce that influence the adoption of M-commerce by banking customers in Jordan based on the technology acceptance model (TAM). This study also introduces a revised and extended mobile commerce technology adaption model for the banking sector in Jordan. We adopted a quantitative approach for this study and conducted a survey among Jordanian banks customers. 60 questioners were distributed amongst the Jordanian banks customers. This paper highlighted the critical success factors of mobile commerce that influence the adoption of M-commerce by banking customers in Jordan based on the technology acceptance model (TAM). As suggested by the result, an effective promotion among targeted users to use mobile commerce would create more impact on mobile commerce adoption.
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