Factors behind Resisting Mobile-Banking Adoption: The Case of Tunisian Consumers

Authors

  • Salem ben Brahim Faculte de sciences economiques de Tunis, Universit
  • Maroua DRIDI

Keywords:

Intention to adopt, perceived usefulness, perceived ease of use, barriers to adoption, M-banking.

Abstract

The aim of this study is to examine Tunisian consumers

Author Biography

Salem ben Brahim, Faculte de sciences economiques de Tunis, Universit

Departement of marketing, Professor

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Published

2015-08-06

How to Cite

Brahim, S. ben, & DRIDI, M. (2015). Factors behind Resisting Mobile-Banking Adoption: The Case of Tunisian Consumers. International Journal of Sciences: Basic and Applied Research (IJSBAR), 24(1), 185–199. Retrieved from https://gssrr.org/index.php/JournalOfBasicAndApplied/article/view/4458

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Section

Articles