Moderating Effect of Competitive Strategy on the Relationship between Employee Outcomes and Performance of Firms Listed on the Nairobi Securities Exchange

Authors

  • Evans Vidija Sagwa TECHNICAL UNIVERSITY OF KENYA
  • Peter K
  • Martin Ogutu

Keywords:

Competitive Strategy, Employee Outcomes, Performance of Firms

Abstract

The role of competitive strategy in the relationship between employee outcomes and firm performance has not been established with the selected set of variables, yet theory has demonstrated that competitive strategy can have an effect on this relationship. This study was motivated by the desire to fill this gap in knowledge. The objective of the study was to assess the moderating effect of competitive strategy on the relationship between employee outcomes and firm performance. The research design was cross sectional descriptive survey. Data was collected using a self-administered questionnaire, from a population of 60(100%)

Author Biography

Evans Vidija Sagwa, TECHNICAL UNIVERSITY OF KENYA

LECTURER

DEPARTMENT OB BUSINESS ADMINISTRATION AND MANAGEMENT,

SCHOOL OF BUSINESS AND MANAGEMENT STUDIES

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Published

2015-05-01

How to Cite

Sagwa, E. V., K, P., & Ogutu, M. (2015). Moderating Effect of Competitive Strategy on the Relationship between Employee Outcomes and Performance of Firms Listed on the Nairobi Securities Exchange. International Journal of Sciences: Basic and Applied Research (IJSBAR), 22(1), 211–224. Retrieved from https://gssrr.org/index.php/JournalOfBasicAndApplied/article/view/3885

Issue

Vol. 22 No. 1 (2015)

Section

Articles

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