Attitude of Pakistani Consumers towards SMS Advertising

Authors

  • Anam Javeed federal urdu university of science arts and technology

Keywords:

SMS, Advertisement

Abstract

Advertisement through short messaging service SMS is a recent trend in this new era. Pakistan is among those countries where people use mobile phones excessively. Promotional messages which are entertaining, informative, without any irritation and sent by a credible source succeed in getting attention of consumers and help in the formation of favorable attitude. Demographic variables like age, education and gender also effect on the attitude formation of consumers who are exposed to advertisements via SMS

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Published

2015-01-03

How to Cite

Javeed, A. (2015). Attitude of Pakistani Consumers towards SMS Advertising. International Journal of Sciences: Basic and Applied Research (IJSBAR), 19(2), 124–136. Retrieved from https://gssrr.org/index.php/JournalOfBasicAndApplied/article/view/3113

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