The Role of Organizational Learning Culture in E-Commerce Adoption among SMEs: A Systematic Review

Authors

  • Li Kai Feng Malaysia University of Science and Technology (MUST),Block B, Encorp Strand Garden Office, No. 12,Jalan PJU 5/5, Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia
  • Gary Tan Peng Liang Wawasan Open University (WOU), 54, Jln Sultan Ahmad Shah, 10050 George Town, Penang, Malaysia

Keywords:

Perceived Behavior Control Organizational Learning Culture, E-Commerce Adoption, Small and Medium-sized Enterprises (SMEs), Digital Transformation in SMEs, Organizational Culture and Technology

Abstract

This systematic review aims to explore the influence of organizational learning culture on the adoption of e-commerce technologies among Small and Medium-sized Enterprises (SMEs). The rapid evolution of e-commerce has become a critical aspect of business success, especially for SMEs striving to compete in the global market. However, the adoption of such technologies is not merely a technical decision but is deeply rooted in the organizational culture. This review synthesizes research findings from a range of academic databases, employing rigorous selection criteria to ensure the relevance and quality of the sources. The methodology involves a comprehensive search and analysis of peer-reviewed articles, focusing on studies that explicitly link organizational learning culture with e-commerce adoption in the context of SMEs. The findings of this review highlight that a strong organizational learning culture significantly enhances the willingness and ability of SMEs to adopt e-commerce, facilitating a more agile and adaptive approach to technological change. Key themes identified include the role of leadership, knowledge sharing practices, and the openness to change within the organization. The review also discusses challenges faced by SMEs in cultivating such a culture and the implications for future research and practice.

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Published

2024-03-12

How to Cite

Li Kai Feng, & Gary Tan Peng Liang. (2024). The Role of Organizational Learning Culture in E-Commerce Adoption among SMEs: A Systematic Review. International Journal of Sciences: Basic and Applied Research (IJSBAR), 72(1), 213–222. Retrieved from https://gssrr.org/index.php/JournalOfBasicAndApplied/article/view/16527

Issue

Vol. 72 No. 1 (2024)

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Articles

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