An Effective Research Methodology for Studying Film Tourism in Iran

Abstract

One out of five destination tourists have been attracted by a film [8]. This means tourism research needs to experience more research at this remarkable growth area in future. To produce scientific research in this research area, it is essential to develop skills in the specific research area or method. It is not only need to understand tourism research method, but also, we need to find and merge research method in the field of media’s research area. The goal of any researcher is to find a solution for a gap with sufficient knowledge of understanding. Research design and methods are used for data collection. First part of this paper is to highlights what is research and research methodology. Second part focuses about qualitative and quantitative methods and approaches on data collection methods in this area. In fact, this article summarizes basic steps and methodological prerequisites and principles for the research area of film tourism as the research guide throughout the research period for research areas including cultural studies, tourism, and media.