Leveraging Douyin for Enhanced Learning Motivation: A Study on Educational Strategies and Student Attitudes


  • Zhang Rong MalaysiaUniversity of Science and Technology (MUST), Block B, Encorp Strand Garden Office, No. 12,Jalan PJU 5/5, Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia
  • Chin Nyuk Sang College of Accounting and Finance, Xi’an Peihua University, P.R.China, 710125,MalaysiaUniversity of Science and Technology (MUST), Block B, Encorp Strand Garden Office, No. 12,Jalan PJU 5/5, Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia


Douyin in Education, TikTok and Learning;Student Engagement, Self-Regulation in Learning, Teacher Facilitation, Peer Collaboration, Personalized Learning


This study investigates the integration of Douyin, known globally as TikTok, in educational settings to enhance student learning motivation. The research aims to understand how the use of Douyin, a platform predominantly used for entertainment, can be effectively repurposed for educational purposes. The study is structured around several key areas: student engagement, self-regulation, teacher facilitation, peer collaboration, personalized learning, and student attitudes towards using Douyin in an educational context. A mixed-method approach is employed, involving both quantitative and qualitative data collection through surveys, interviews, and observational studies. The quantitative data assesses the impact of Douyin on various learning motivation factors, while qualitative data provides in-depth insights into student and teacher experiences. The findings suggest that when used strategically, Douyin can significantly enhance student engagement, promote active learning, and foster a positive learning environment. The study also highlights the importance of teachers’ roles in facilitating effective use of Douyin and the influence of student attitudes on learning outcomes.This research contributes to the growing body of knowledge on digital technology in education, offering practical implications for educators seeking to integrate social media platforms like Douyin into their teaching practices.


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How to Cite

Zhang Rong, & Chin Nyuk Sang. (2024). Leveraging Douyin for Enhanced Learning Motivation: A Study on Educational Strategies and Student Attitudes. International Journal of Sciences: Basic and Applied Research (IJSBAR), 72(1), 78–93. Retrieved from https://gssrr.org/index.php/JournalOfBasicAndApplied/article/view/16444