A Model for Small Farm Sugar Industry Business Development in Lareh Sago Halaban District, Lima Puluh Kota Regency,West Sumatera, Indonesia

Abstract

Lareh Sago Halaban District in Lima Puluh Kota Regency is one of the palm sugar producers and centers palm plantations in West Sumatra Province. This is supported by the palm sugar processing industry in  in Labuah Gunuang Village. However, product marketing is still limited and the sap processing factory has not met the standards. Objective This research is to design a palm sugar business development model in Labuah Gunuang Village, District Lareh Sago Halaban. The research was conducted at the Mutiara Jorong Talaweh farmer group in Labuah Gunuang Village, because the Mutiara farmer group is sap processing industry centers into printed palm sugar, liquid palm sugar, ant sugar and fresh sap. The Research had been done in June-October 2022. The research method was carried out in a descriptive qualitative manner. Data analysis by compiling designing a model for the development of the palm sugar industry qualitatively based on the determinants industrial development.

The results of the study obtained a design model for small palm sugar industry business development the Mutiara farmer group, namely ant sugar, is made in sachets weighing 7.5 – 10 grams per sachet, sugar aren is printed into a smaller size of 2x2 cm so that its use is practical for one use, results processed sap that is more hygienic by fixing processed factories that meet standards from Food and Drug Supervisory Agency certificate and Halal so that they meet the standard requirements of hotels, cafes and minimarkets, marketing needs to be developed with digital marketing through social media, and market place, as well as the need for funding sources from investors and local government.