Inspirational Thinking Process within Branding Courses at University of Technology and Applied Sciences


  • Aisha Al-Abri Assistant Lecturers, Design Department, University of Technology and Applied Sciences, Nizwa, Sultanate of Oman
  • Iman Al Harthi Assistant Lecturers, Design Department, University of Technology and Applied Sciences, Nizwa, Sultanate of Oman


Inspiration, Concept Imitation, Design Teachers & Students, Intellectual Property, Generating Ideas, Warming up & Inspirational Activities


In the world of competition and development, new brands appear everyday with catchy names and unique branding designs, presenting imagery throughout design realms. Many individuals and designers are allowed to access an extensive range of informational and visual elements to communicate with people from different backgrounds around the world. Despite the advantages of modern designs of different products and services. However, this has encountered some issues in assessing design imitations and the level of innovation and creativity in each project specially for juniors’ designers and design students. This research paper is highlighting a problem of stealing branding ideas and the difficulties that design students at University of Technology and Applied Sciences face while trying to inspire new ideas for their projects. Furthermore, it presents some challenges that teachers have when evaluating students’ works and discovering that the design has been copied. Moreover, the paper will show the role of instructors in helping their learners to inspire and make unparalleled design ideas, taking one of the fundamental branding courses at university as a case study. Also, by conducting different exercises as steps for inspiring and finalizing a project of branding to come up with a distinctive concept. At the end of this study, some tips about how to be up to date with the design development field to avoid unconscious imitation will be discussed.


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How to Cite

Aisha Al-Abri, & Iman Al Harthi. (2023). Inspirational Thinking Process within Branding Courses at University of Technology and Applied Sciences. International Journal of Sciences: Basic and Applied Research (IJSBAR), 67(1), 356–379. Retrieved from