A Review of the Urban Commercial Signage Design Based on PRIMA Guidelines

Abstract

In recent years, a large quantity of literature on urban storefront signage design has been written. Since 2012, research on urban storefront signage applications in China has significantly increased, according to the findings. However, the concept of urban sign design modernology has only recently been the subject of inquiry. A complete and systematic assessment of the design of urban storefront signage in China is still lacking. The objective of this study is to address this deficiency by enhancing comprehension of the available literature on urban storefront signage design. 58 Scopus- and CNKI-indexed articles have been evaluated. This study also discussed how urban signage design challenges have garnered increasing attention since 2018. In addition, the report contains proposals for future research and ideas for other types of analysis techniques.