A Systematic Reviews of Repurchase Intention in Live Streaming E-Commerce in China and Proposed Strategies
Keywords:
Repurchase Intention, Live Streaming Ecommerce, Challenges, Proposed StrategiesAbstract
In China, many electronic business platforms are currently thriving. In recent years, one type of e-commerce has risen rapidly: live streaming e-commerce. In the context of live streaming e-commerce, a better understanding of customer attitudes and intentions is required. This study will look into the factors that influence repurchase intent in live streaming e-commerce in China. This study discusses the systematic review of live streaming ecommerce, the existing challenges, The PRISMA guidelines were used to report the findings of systematic reviews. There are a total of 301 articles identified. After searching, metadata is saved in bibtex for analysis. Out of the 132 articles screened, a total of 54 manuscripts were rejected for not meeting the requirement of English academic writing, peer-reviewed, or journal article requirements. Screening selected 78 articles for eligibility. After filtering, there are a total of 15 articles relevant to this study that have been reviewed in detail. Finally, this paper proposed some strategies for managing live streaming e-commerce in a Chinese context.
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