Funktastic Plastic: Factors that Influence the Purchase of Funko Pops Among Malaysian Toy Collectors
Keywords:Funko Pop, Kidults, Malaysia Toy Collectors, Pop Culture, Toy Collectibles
Toys that we as adults are normally accustomed to such as action figures, robots and dolls are always usually associated as a kid’s toys. However, recent studies show that it is not unheard of for adults also known as ‘kidults’ whom buys toys specifically for themselves. This, importantly is a stress reliever for many working ‘kidults’ that is mostly represented by the millennials generation and the act of collecting toys shows their intimate passion with pop culture while reminiscing nostalgic childhood experience. As a result, toy sales have increased exponentially that bring about billions of dollars creating a great impact on an economy most definitely thanks to parents buying toys for themselves as well as their children. The article will highlight the recent rise of a toy collectibles which has become very popular among Malaysian toy collectors, called the Funko Pop. The Funko Pops popularity has garnered many local collectors purchasing them as it shows their eager support for their favourite pop culture franchise. It is also a great substitute for the ever rising extreme costs of premium collectibles due to the drop and unstableness of the Malaysian Ringgit. The purpose of the study was to find what are the main factors contributing to the popularity of Funko Pops among local collectors using factor analysis and also to tests hypothesis regarding design and nostalgia. These findings will help understand the purchase intentions among the local toy collectors especially when buying collectibles such as Funko Pops. Local toy creators can also further understand what factors should be focused on as importance when developing their own toys which in the future can have a financial impact on the Malaysian economy through sales of locally made toys like many developed countries such as the United States where Funko Pops were born.
. K. David, “Collectibles Toy Market,” Wonder. [Online]. Available: https://askwonder.com/research/collectible-toys-market-faq98bz8r. [Accessed: 08-Oct-2020].
. “Statista. (2020, September 25). Top 10 e-commerce sites in Malaysia Q2 2020. ,” Statista, 2020. [Online]. Available: https://www.statista.com/statistics/869640/malaysia-top-10-e-commerce-sites/.
. S. Kemp and S. Moey, “Ecommerce in Malaysia in 2019 - DataReportal – global digital insights,” DataReportal, 18-Sep-2019. [Online]. Available: https://datareportal.com/reports/digital-2019-ecommerce-in-malaysia.
. S. M. Kamal, “When collecting toys is not just a hobby but a 'commitment',” Malay Mail, 27-Mar-2017. [Online]. Available: https://www.malaymail.com/news/malaysia/2017/03/27/when-collecting-toys-is-not-just-a-hobby-but-a-commitment/1343347. [Accessed: 10-Aug-2020].
. L. T. Ong, K. Y. Koay, S. L. Chuah, and S. Y. Yap, “AN EXPLORATORY STUDY OF THE FACTORS INFLUENCING GENERATION- Y’S PURCHASING INTENTION WITHIN THE TOY INDUSTRY IN MALAYSIA,” Academy of World Business, Marketing and Management Development Conference Proceedings, vol. 6, no. 1, pp. 176–188, 2014.
. M. N. Noordin, “The economic reality for Malaysia's youth,” Malaysiakini, 17-Feb-2020. [Online]. Available: https://www.malaysiakini.com/letters/511111. [Accessed: 05-May-2021].
. “Editor's picks Jun Edition – top-rated Funko/Hot Wheels/watches/pet supplies eBay Sellers,” Buyandship Malaysia, 12-Jun-2020. [Online]. Available: https://www.buyandship.com.my/blog/2020/06/12/editors-picks-jun-edition-top-rated-funko-hot-wheels-watches-pet-supplies-ebay-sellers/. [Accessed: 03-Oct-2020].
. Sheldonet Toy Store. [Online]. Available: https://sheldonet.shop/. [Accessed: 15-Mar-2021].
. R. Syafiq, I. Raza, and M. Zia Ur Rahman, “Analysis of the factors affecting customers’ purchase intention: The mediating role of perceived value,” African Journal of Business Management, vol. 5, no. 26, pp. 10577–10585, 2011.
. S. A. Bhutto, S. Shaikh, H. Amar, Q. A. Mangi, and Q. Abbas, “What raises purchase intention of customers? an extension in perspective of nostalgic marketing,” Journal of Social Sciences Advancement, vol. 2, no. 4, pp. 135–144, 2021.
. J. Chen, “Investing in collectibles,” Investopedia, 29-Aug-2020. [Online]. Available: https://www.investopedia.com/terms/c/collectible.asp. [Accessed: 09-Sep-2020].
. M. Kitchen, “Collectible toy values are on the rise-and it's not just star wars,” The Wall Street Journal, 21-Jul-2018. [Online]. Available: https://www.wsj.com/articles/collectible-toy-values-are-on-the-riseand-its-not-just-star-wars-1532015827. [Accessed: 16-Jul-2021].
. 5% Growth in U.S. Toy Industry . (2017, January 25). The NPD Group. https://www.npd.com/wps/portal/npd/us/news/press-releases/2017/us-toy-industry-grows-5-percent-in-2016-exceeding--20-billion-the-npd-group-reports/
. E. Power, “Rise of the Kidults - how the sale of toys to adults is booming,” independent, 17-Apr-2017. [Online]. Available: https://www.independent.ie/life/rise-of-the-kidults-how-the-sale-of-toys-to-adults-is-booming-35629546.html.
. M. Dvornyk, “POSTMODERN REJUVENATION OF GROWN-UPS:WHO KIDULTS ARE?,” Psychological Sciences: Problems and Achievements, vol. 9, pp. 56–71, 2016.
. G. Kelly, “Rise of the 'Kidults': Why toys are no longer just for children,” The Telegraph, 11-Oct-2017. [Online]. Available: https://www.telegraph.co.uk/men/the-filter/rise-kidults-toys-no-longer-just-children/. [Accessed: 09-Sep-2020].
. R. Hutchins, “UK sales of Collectables Surge 156 per cent in three years,” ToyNews, 20-Sep-2018. [Online]. Available: https://www.toynews-online.biz/2018/09/20/uk-sales-of-collectables-surge-156-per-cent-in-three-years/. [Accessed: 09-Sep-2020].
. H. Pettit, “Growth in toy market is driven by millennials,” Daily Mail Online, 11-Apr-2017. [Online]. Available: https://www.dailymail.co.uk/sciencetech/article-4400708/1-11-toys-sold-bought-adult-themselves.html. [Accessed: 11-Sep-2020].
. M. Yeung, “Adults who stay young at heart,” South China Morning Post, 02-Mar-2008. [Online]. Available: https://www.scmp.com/article/628467/adults-who-stay-young-heart.
. A. Hennessy, “‘Kidults’ stressed by modern world turn to children’s pleasures to ease tension,” Daily Telegraph, 09-Jun-2017. [Online]. Available: https://www.dailytelegraph.com.au/remote/check_cookie.html?url=https%3a%2f%2fwww.dailytelegraph.com.au%2fnews%2fnsw%2fkidults-stressed-by-modern-world-turn-to-childrens-pleasures-to-ease-tension%2fnews-story%2f3a4731fa535557f6ca08c36099a1517e.
. V. Cruz, “The Thrill of the (Toy) Hunt,” 3rd World Geeks, 14-Oct-2014. .
. R. Wayne, “The curious case of the funko pop,” Medium, 22-Sep-2019. [Online]. Available: https://rachelwayne.medium.com/the-curious-case-of-the-funko-pop-a3d33035dcaf. [Accessed: 06-Feb-2020].
. G. Schmidt, “Is it a toy? is it art? everyone agrees it's a collectible,” The New York Times, 29-Mar-2017. [Online]. Available: https://www.nytimes.com/2017/03/29/business/smallbusiness/funko-kidrobot-designer-toys-collectibles.html. [Accessed: 19-May-2021].
. C. Chan, University of California, Davies, rep., 2014.
. N. ?. At?lgan, “Designer activity through open source knowledge: Designer toys movement,” Procedia - Social and Behavioral Sciences, vol. 122, pp. 35–39, Mar. 2014.
. Making Fun the Story of Funko. Documentary, 2018.
. Funko Inc., Nasdaq, rep., 2019.
. A. Tait, “How aggressively cute toys for adults became a $686 million business,” Vox, 13-Aug-2019. [Online]. Available: https://www.vox.com/the-goods/2019/8/13/20798910/funko-pop-vinyl-figurines-collectibles. [Accessed: 19-Sep-2020].
. R. Ali, “How did one toy company take over 'pop' culture?,” Rolling Stone, 25-Jun-2018. [Online]. Available: https://www.rollingstone.com/culture/culture-news/pop-culture-the-incredible-rise-of-funko-pop-179381/. [Accessed: 10-Jan-2021].
. Kidrobot, “Dunny part 1,” Kidrobot, 22-Oct-2015. [Online]. Available: https://www.kidrobot.com/blogs/news/dunny-part-1. [Accessed: 15-Feb-2021].
. A. Semuels, “The strange phenomenon of l.o.l. surprise dolls,” The Atlantic, 03-Dec-2018. [Online]. Available: https://www.theatlantic.com/technology/archive/2018/11/lol-surprise-dolls-and-mystery-toys/576970/.
. B. Williams, A. Onsman, and T. Brown, “Exploratory factor analysis: A five-step guide for novices,” Australasian Journal of Paramedicine, vol. 8, no. 3, Aug. 2010.
. A. G. Yong and S. Pearce, “A beginner’s Guide to Factor Analysis: Focusing on exploratory factor analysis,” Tutorials in Quantitative Methods for Psychology, vol. 9, no. 2, pp. 79–94, 2013.
. B. G. Tabachnick and L. S. Fidell, Using multivariate statistics. Boston, Massachusetts: Pearson/Allyn & Bacon, 2007.
. J. F. Hair, W. C. Black, B. J. Babin, and R. E. Anderson, Multivariate Data Analysis. Upper Saddle River, NJ, New Jersey: Pearson Prentice Hall, 2021.
. E. S. NG and J. M. JohnSon, “Millennials: Who are they, how are they different, and why should we care?,” The Multi-Generational and Aging WorkForce, pp. 121–137, 2015.
. A. Arambulo, “Millennials' opinion on the nostalgia trend,” Clozette, 13-Jul-2020. [Online]. Available: https://www.clozette.co/article/millennial-opinion-nostalgia-trend-7135. [Accessed: 08-Oct-2021].
How to Cite
Copyright (c) 2022 International Journal of Sciences: Basic and Applied Research (IJSBAR)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who submit papers with this journal agree to the following terms.