Prior Experience/Knowledge as a Determinant of Performance of Women-Owned Enterprises: An Experience from Nairobi County, Kenya
Keywords:
Prior Experience, Women Enterprises, Small, Medium, PerformanceAbstract
Women entrepreneurs have been considered to use prior experience/knowledge as a determinant to enterprise performance. One of the questions that one is left asking is, does prior experience/knowledge determine the performance of women-owned small and medium enterprises (SMEs) in Nairobi County, Kenya? A survey was carried out among the women entrepreneurs across the County. The sample comprised 158 small and medium sized women entrepreneurs. Data was subjected to computer aided statistical analysis that included descriptive statistics, ANOVA and regression techniques.
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