How to Make Learning Effectiveness with Mayer’s Multimedia Instructional Model


  • Iman Al-Khalidi


Instructional design, Mayer’s Instructional Model, cognitive learning


“People learn more deeply from words and graphics than from words alone” [19]. This assertion constitutes the basic principle of multimedia instruction as one of the trends in the digital education. Some of instructional material designers or developers are not familiar with the principles of learning with multimedia in the creation of learning materials which may negatively impact learning effectiveness. Hence, this literature review paper aims to present the theoretical aspects of Mayer’s multimedia instructional learning with the main focus on the tenets and principles. The paper also aims to derive a set of implications that hopefully be of value for teachers and instructional designers in higher education who often endeavor to design multimedia materials supporting the motivation and knowledge retention.


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How to Cite

Al-Khalidi, I. . (2021). How to Make Learning Effectiveness with Mayer’s Multimedia Instructional Model. International Journal of Sciences: Basic and Applied Research (IJSBAR), 60(4), 123–139. Retrieved from