Communication Methods in the Commercialization of Sericulture Technologies and Innovations in Uganda
Keywords:Sericulture, Commercialization, Technologies, Communication, Innovations
The importance of communication for the successful development of new projects has been well documented. One of the hypotheses being tested in the commercialization of Sericulture Technologies and Innovations is that the success depends on effective communication. While it is an expensive process, we have observed that improving communication maximizes success and minimizes risks and has been useful in acquiring more land for expansion, more resources allocated to the project and more partners getting on board. Different subject matter specialists have come up with excellent agriculture programs/projects, but these interventions cannot succeed if they have not been properly communicated to the end user (the farmer) and all other key stakeholders. A survey in 26 different sericulture research stations was conducted for all stakeholders in Uganda with 170 questionnaires distributed but only 151 questionnaires satisfactorily completed and returned. Data analysis was done using the Statistical Product and Service Solutions (SPSS)19.0. The chi-square test showed that there was a high significant relationship between sex, geographical location of respondents to different communication methods used with p-value (0.0) below 0.05 while age of respondents had no significant relationship with communication method used with p-value (0.5) above 0.05. Effective communication was hindered by poor infrastructure (30.5%) in form of poor transport system, poor power supply, and shortage of knowledge and information centers and lack of communication materials (25.8%).
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