Communication Methods in the Commercialization of Sericulture Technologies and Innovations in Uganda


  • Brian Ssemugenze Commercialization of sericulture Technologies and Innovations in Uganda , Tropical Institute of Development Innovations , P.O Box 23158 Kampala , Phone: +256752631046
  • Joseph Esimu
  • Janet Nagasha
  • Emma Walimbwa
  • Sarah Babirye
  • Demas Kutosi Lukoye
  • Daniel Mushikoma
  • Rhina Muwayi
  • Patricia Mutoni
  • Milton Candia
  • Maureen Negesa
  • Jackline Namadi
  • Robson Aine
  • Noah Sabunyo
  • Jorum Musamali
  • Violet Nabuzale
  • Clet Wandui Masiga


Sericulture, Commercialization, Technologies, Communication, Innovations


The importance of communication for the successful development of new projects has been well documented. One of the hypotheses being tested in the commercialization of Sericulture Technologies and Innovations is that the success depends on effective communication.  While it is an expensive process, we have observed that improving communication maximizes success and minimizes risks and has been useful in acquiring more land for expansion, more resources allocated to the project and more partners getting on board. Different subject matter specialists have come up with excellent agriculture programs/projects, but these interventions cannot succeed if they have not been properly communicated to the end user (the farmer) and all other key stakeholders. A survey in 26 different sericulture research stations was conducted for all stakeholders in Uganda with 170 questionnaires distributed but only 151 questionnaires satisfactorily completed and returned. Data analysis was done using the Statistical Product and Service Solutions (SPSS)19.0. The chi-square test showed that there was a high significant relationship between sex, geographical location of respondents to different communication methods used with p-value (0.0) below 0.05 while age of respondents had no significant relationship with communication method used with p-value (0.5) above 0.05. Effective communication was hindered by poor infrastructure (30.5%) in form of poor transport system, poor power supply, and shortage of knowledge and information centers and lack of communication materials (25.8%).


Shakeri H. and Khalilzadeh M. “Analysis of factors affecting project communications with a hybrid DEMATEL-ISM approach (A case study in Iran)”. Heliyon, Vol. 6(8), Pp. e04430, 2020.

Ksenija Č. and Vladimir S. “Communication management is critical for project success”. Informatol. Vol. 43(3), Pp. 228-235, 2010.

Senaratne S. and Ruwanpura M. “Communication in construction: a management perspective through case studies in Sri Lanka”. Architect. Eng. Des. Manag., Vol. 12 (1), Pp. 3-18, 2016.

El-Saboni M., Aouad G. and Sabouni A. “Electronic communication systems effects on the success of construction projects in United Arab Emirates”. Adv. Eng. Inf. Vol. 23(1), Pp. 130–138, 2009.

Ministry of Finance Planning and Economic Development. BMAU Briefing Paper (2/14). Agricultural sector performance: Are set targets for public spending and service provision being met? Kampala Uganda, 2014.

World Bank, 2007. World Development Report 2008: Agriculture for Development. Washington, DC.

Chapota R., Paul F., and Mthinda C. “The Role of Radio in Agricultural Extension and Advisory Services – Experiences and Lessons from Farm Radio Programming in Malawi”. MEAS Case study #8. East Lansing: Michigan State University, 2014.

Agboola A.T. “Five decades of Nigerian university libraries”. Ibadan University Library Annual Report (1984). Ibadan: University Press, Vol. 50, Pp. 280-289, 2000.

Achebe N.E.E., and Lucky A.T. “The Effect of Digital Divide on Information Accessibility among Undergraduate Students of Ahmadu Bello University, Zaria”. Research journal of information technology, Vol. 5(1), Pp. 1-10, 2013.

Mwaura F., Muwanika F.R. and Okoboi G. “Willingness to pay for extension services in Uganda among farmers involved in crop and animal husbandry”, Contributed Paper presented at the Joint 3rd African Association of Agricultural Economists (AAAE) and 48th Agricultural Economists Association of South Africa (AEASA) Conference, Cape Town, South Africa, September 19-23, 2010.

Age A.I., C.P. Obinne O, and Demenongu T.S. “Communication for Sustainable Rural and Agricultural Development in Benue State, Nigeria”. Sustainable Agriculture Research journal, Vol. 1(1), Pp. 118, 2012.

Odongo D. “Agricultural Information Access among Smallholder Farmers: Comparative Assessment of Peri-Urban and Rural Settings in Kenya”. Agricultural Information Worldwide, Vol. 6, Pp. 133-137, 2013.

Bender P.U. and Tracz.R. “Secrets of Face-to-face Communication”. New Delhi: Macmillan Publishers India Ltd, 2007.

National Institute of Labour Economics Research and Development. “KVKs impact on Dissemination of Improved Practices and Technologies”. Indian Council for Agricultural Research, New Delhi, 2015.

Leema E.C., Mary R., and Aram I.A. “Impact of mobile advisory and face-to-face communication in capability building among Indian farmers”. JMCS, Vol. 10(7), Pp. 78-86, 2018.

Shankara M.H., Mamatha H.S., Reddy K.M.S. and Desai N. “An evaluation of training programmes conducted by Krishi Vigyan Kendra, Tumkur, Karnataka”. International Journal of Farm Sciences. Vol. 4(2), Pp. 240-248, 2014.

Argyle M. “Bodily Communication”. London: Routledge, 2007.

Ruben B.D. and Stewart L.P. “Communication and human behavior”. USA: Pearson Education, Inc. 2006.

Malgie W., Ori L. and Ori H. “A study of Pesticide Usage and Pesticide Safety Awareness among Farmers in Commewijne in Suriname”. Journal of Agricultural Technology, Vol. 11(3), Pp. 621-636, 2013.

Wongsodikromo M. “Agriculture: The Key to Development”. Analysis regarding the weak link between research and extension within the agricultural extension service in Suriname”. FHR Publications, 2012.

Rogers L. and Nichof G. “The communication of agricultural research to farmers in Africa”, in Proc. 2nd Gen. Conf. on Making Agriculture More Meaningful to Farmers. Dakar, Senegal, March, 2002; 24-28.

Ekoja I. “Farmer’s access to agricultural information in Nigeria”. Bulletin of the American society for information science and technology, Vol. 29(6), Pp. 21- 23, 2003.

Kimutai C. “Research shows radio is king in Kenya”. Nov. 2012, Retrieved from

Buren E.D. “Cultural Aspects of communication for development”. Iran: IRIB Press, 2000.

Chemutai A., Wanyama J.R.S.C., Komen J., Macosore Z. and Mutoko C. M. “Role of print material in catalyzing dissemination of agricultural technologies in the north West Kenya”. Nairobi, KARI, 2012.

Masuki K.F., Mowo J.G., Kamugisha R., Tanui J., Tukahirwa J., and Adera E.O. “Integrated information and communication technologies for farm-level access to natural resource management information: A case of South Western Uganda, Kampala”. Africa Highland initiative, 2010.

Bajpai A.K. and Singh R.P. “Mobile advisory for farmers”, in Proc. AIPA, 2012, Pp. 318-319.

Munyua H. “ICTs and small-scale agriculture in Africa: A scoping study (Final Report). Ottawa”. International Development Research Centre, 2007.

Smith M.L., Spence R. and Rashid A.T. “Mobile Phones and Expanding Human Capabilities”. Information Technologies & International Development. Vol. 7(3), Pp. 77-88, 2011.

Zhang Y., Wang L. and Duan Y. “Agricultural information dissemination using ICTs: A review and analysis of information dissemination models in China”. Information Processing in Agriculture. Vol. 3(1), Pp. 17-29, 2016.

Ragasa C., Ulimwengu J., Randriamamonjy J. and Badibanga T. “Factors Affecting Performance of Agricultural Extension”. Evidence from Democratic Republic of Congo. Journal of Agricultural Education and Extension, Vol. 22(2), PP. 113-143, 2015.




How to Cite

Ssemugenze, B., Joseph Esimu, Janet Nagasha, Emma Walimbwa, Sarah Babirye, Demas Kutosi Lukoye, Daniel Mushikoma, Rhina Muwayi, Patricia Mutoni, Milton Candia, Maureen Negesa, Jackline Namadi, Robson Aine, Noah Sabunyo, Jorum Musamali, Violet Nabuzale, & Clet Wandui Masiga. (2022). Communication Methods in the Commercialization of Sericulture Technologies and Innovations in Uganda. International Journal of Sciences: Basic and Applied Research (IJSBAR), 61(1), 10–24. Retrieved from