Adoption of Innovation of Sapta Pesona Program: Case Hotel in East Jakarta

  • Roy Daniel Samboh Indonesia Tourism Academy, H. Ahmad R Pahlawan Revolusi Pondok Bambu East Jakarta 13430, Jakarta, Indonesia
  • Ninuk Purnaningsih IPB University, Raya Dramaga IPB, Bogor 16680, West Java, Indonesia
  • Herra Herryani Indonesia Tourism Academy, H. Ahmad R Pahlawan Revolusi Pondok Bambu East Jakarta 13430, Jakarta, Indonesia
  • Rudhi Achmadi Indonesia Tourism Academy, H. Ahmad R Pahlawan Revolusi Pondok Bambu East Jakarta 13430, Jakarta, Indonesia
Keywords: Sapta Pesona, knowledge, perception, and adoption

Abstract

Sapta Pesona is a program to increase community awareness, responsibility, and action for supporting tourism activity to its development. Jakarta is the capital city of Indonesia and as one of the tourism destinations with all the potentials they have, include of a hotel. The participation of hotel leaders and employment to the Sapta Pesona program then becomes an important point to be analyzed due to its adoption to develop the tourism sector, especially in East Jakarta. The study could be summarized as follows: Their knowledge, perception, and adoption are sufficiently state level. The increase of knowledge, perception, and adoption can be conducted by improving training, and activities such as workshops related to hotel and tourism.

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Published
2021-01-03
Section
Articles