Supply Optimization Model of Nature Tourism at Ciwidey Tourism Destination, Wets Java

Abstract

Evaluation of tourism destinatios based on supplier and demand-side perception is very important in tourism, mainly to determinate the future policy of investment. Evaluation from the demand’s side indicates the level of satisfaction and their revisit effect of the tourist at any certain tourism object while determining the lack of supply factors can be used to optimize the future supply. This research aimed to study the supplier and demand group perception at Ciwidey nature tourism destination. Two main steps were used during the study, the first is an interview and the second is a preparation of an optimization model, which both used to analyze the recent supply factors. The results show that three variables are needed to be optimized, including the availability of information, transportation, and religious facilities. Each variable consists of components where the optimization should be done collaboratively by all stakeholders involved: government, bureau of transportation, bureau of forestry, management, and local people surrounding the tourist resort.