The Circular Communication Model

Authors

  • Zeina Habchi Richa Ph.D. Researcher, Department of media studies, Notre Dame University, Lebanon

Keywords:

Communication, Advertising, Communication model, Media, Globalization, Digital era

Abstract

The advent of the internet is the essential factor which had a direct impact on communication. Although many studies have sought to explain and predict the effects of communication on the consumer, however there aren’t many systematic studies that explore the effects of the cultural, social, political, technological and economic environment on communication. A descriptive research was conducted by an approach aimed to understand a phenomenon through a triangulation of qualitative and quantitative methods. Our main contribution is to explore the changes that have occurred on communication in the Middle East particularly in Lebanon in the past 15 years. From the exploration of the development that took place, as well as the effects and aspects of these changes, we were able to create a new model of communication. The new circular model of communication puts in the hands of the advertising and higher education industries, a new model of communication.

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Published

2020-02-19

How to Cite

Richa, Z. H. . (2020). The Circular Communication Model. International Journal of Sciences: Basic and Applied Research (IJSBAR), 49(2), 181–198. Retrieved from https://gssrr.org/index.php/JournalOfBasicAndApplied/article/view/10835

Issue

Vol. 49 No. 2 (2020)

Section

Articles

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