Implementation of Quality Function Deployment (QFD) in Product Development of Jicama Starch-Coriander Leaf Extract Peel-off Gel Mask
Keywords:
gel mask, customer needs, technical requirement, QFD Method, HOQAbstract
Product development of the jicama starch-coriander leaf extract peel-off gel mask that meets customer needs can be done by implementing the Quality Function Deployment (QFD) method. This research aims to identify customer needs and compile a House of Quality (HOQ) matrix as a basis for improving product quality. Data on customers’ wants and needs were obtained from expert interviews and by distributing questionnaires to 80 respondents. The data obtained from the distribution of questionnaires were tested for validity and reliability. Data that is declared valid and reliable is used as input in the preparation of the HOQ matrix. Technical requirements were determined based on the results of expert interviews. Based on the results of applying the QFD method and HOQ matrix, priority technical improvements for the development of jicama starch-coriander leaf extract peel-off gel mask include: (1) informative and safe packaging selection technique, (2) the use of strandardized ingredients, (3) product marketing technique, (4) proper packaging technique, (5) proper mixing technique, and (6) proper ingredient dissolution technique.
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