Sarpal, Rakesh, Lee Hui Ru, Tan Seng Teck, Gilbert Raj Sundram, and Hew Fui Mun. 2015. “A Literature Review on the Impact in Usurping Sex Appeal Advertising on the Consumers”. International Journal of Sciences: Basic and Applied Research (IJSBAR) 24 (6):68-76. https://gssrr.org/index.php/JournalOfBasicAndApplied/article/view/4918.