China’s National Image through the Lens of Belt and Road: A Qualitative Analysis of Global Perceptions
Keywords:
Belt and Road Initiative, national image, self-shaping, qualitative research, other-shaping, soft power, global perceptionsAbstract
This study examines the two viewpoints of China's national image—self-formation and external-formation—within the framework of the Belt and Road Initiative (BRI). Through qualitative data gathered from 24 semi-structured interviews with participants from 15 nations, the research highlights four thematic domains that shape views on China: political, economic, socio-cultural, and adaptive approaches. Results indicate that although China employs the BRI to showcase soft power and leadership focused on development, global perceptions are still mixed, shaped by media narratives, geopolitical conflicts, and cultural gaps. The research indicates a more sophisticated and equitable approach in China's image-enhancement activities.
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