Mo JiaoJiao, and Chin Nyuk Sang. “E-Commerce Live Streaming and Chinese Youth’s Purchase Intention: Examining the Influential Factors - A Quantitative Analysis”. International Journal of Sciences: Basic and Applied Research (IJSBAR) 69, no. 1 (August 20, 2023): 351–365. Accessed January 13, 2026. https://gssrr.org/JournalOfBasicAndApplied/article/view/15946.