Wang Jing, et al. “Electronic Word of Mouth (eWOM) Strategies for the Growth of Digital Business in Small-Medium Enterprise (SME)”. International Journal of Sciences: Basic and Applied Research (IJSBAR), vol. 63, no. 1, July 2022, pp. 162-71, https://gssrr.org/JournalOfBasicAndApplied/article/view/14325.