Rivai, Fridawaty, et al. “The Effect of Brand Equity on Service Reutilization Interest of Inpatient Instalation of Ibnu Sina Hospital, Makassar in 2015”. International Journal of Sciences: Basic and Applied Research (IJSBAR), vol. 30, no. 1, Oct. 2016, pp. 213-22, https://gssrr.org/JournalOfBasicAndApplied/article/view/6311.