MBITHI, Winfred. Challenges of Customer Retention in the Kenyan Banking Sector: A case Study of KCB Treasury Square Branch, Mombasa. International Journal of Sciences: Basic and Applied Research (IJSBAR), Jordan, v. 12, n. 1, p. 124–132, 2013. Disponível em: https://gssrr.org/JournalOfBasicAndApplied/article/view/1278. Acesso em: 14 sep. 2025.