MPOFU, Tongesai; CHIGWENDEB, Shylet. Factors Influencing Marketing Planning And Implementation In Zimbabwean SMEs. International Journal of Sciences: Basic and Applied Research (IJSBAR), Jordan, v. 12, n. 1, p. 82–92, 2013. Disponível em: https://gssrr.org/JournalOfBasicAndApplied/article/view/1128. Acesso em: 14 sep. 2025.