TARJO. The Effect of Marketing Mix on Buying Interest (Study at Mentari Muara Bungo Supermarkets). International Journal of Sciences: Basic and Applied Research (IJSBAR), Jordan, v. 52, n. 2, p. 68–83, 2020. Disponível em: https://gssrr.org/JournalOfBasicAndApplied/article/view/10468. Acesso em: 12 sep. 2025.