THE INDIVIDUAL AND SOCIAL ENVIRONMENT FACTORS INFLUENCE ON INTENTION TO SHARE KNOWLEDGE IN E-LEARNING SYSTEM

seyed ali hosseini
international business school, university technology malaysia
December, 2013
 

Abstract

The purpose of this thesis is to examine the KS enablers and motivational factors influence intention to KS in E-Learning system. Moreover, its objective is to identify the individual and social environment factors influence on intention to share knowledge in E-Learning system and to recognize relationships among them. The current research expands a theoretical framework of online KS factors which justified with the Decomposed Theory of Planned Behaviour (DTPB) and harmonized by Social Cognitive Theory (SCT). An online questionnaire survey was applied to collect data and the analysis was completed according to583 responses from students who act in EL system of Open University Malaysia (OUM). A semi-structured interview was constructed with 10 participants who were facilitators and teachers in EL system of OUM as the case study to achieve ks comprehensible and understandable intention. The outcomes of the study survey and interview support the fundamental statement that superior altitudes of individual motivational factors including trust, perceived ease of use, perceived usefulness, educational compatibility; with higher influences of social environment factors include Friends influence, Superior Influence, Self-Efficacy and facility conditions; direct to influence intention to share knowledge well. The conclusions also illustrate those motivational KS factors which were classified by DTPB and SCT model influence intention to share in EL system strongly. The current study will help to understand motivational KS factors in E-Learning system to encourage intention to share them among students as online activities that designed and evaluated by theoretical model.




 

 



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