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Business Networking and Performance of Women-Led Enterprises: An Empirical Investigation in Nairobi County, Kenya

jane queen omwenga, Elegwa Mukulu, Christopher Kanali

Abstract


Women entrepreneurs have been considered to use business networking as a determinant to enterprise performance. A key question that arises is – Does networking determine the performance of women-owned SMEs in Nairobi County? A survey was carried out among the women across the County. The sample comprised of 158 small and medium women entrepreneurs. Data was subjected to computer aided statistical analysis that included descriptive statistic, ANOVA and regression techniques.  The results revealed that networking is a determinant of performance of the women-owned enterprises. The P- value of 0.000 (Less than 0.05) implies that the model of networking on performance of the enterprises is significant at the 95% confidence level.  It is recommended that there is need for women entrepreneurs to form business networks with other entrepreneurs so as to improve their enterprise performance. Further conclusive research should also be conducted to include other variables.

 


Keywords


Networking, Women entrepreneurs, Small, Medium, Enterprises, Performance

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