Modeling the Economic Importance of Health Promotion and Education to Support to Fight Malaria

Emile Kasy


Malaria is the disease that affects population daily life of Toamasina, the second largest city in Madagascar.  The city is in area with a humid climate with high temperatures; a condition favorable for mosquitoes to breed and to transmit the disease. Thus, malaria puts a heavy strain on budgets across all sectors. This study attempts to demonstrate that while acting upon the Knowledge, Attitudes, and Practices (KAP) of the population, which are very weak, an economic gain is within arms reach of the health centers, resulting from a decrease in the number of cases needing treatment. The results show that with a certain level of spending on health promotion activities, there is a large possibility to decrease the number of cases of malaria, because the weak KAP leaves large room for action. A simple mathematical and economic simulation showed that, beyond a threshold level, health promotion and education activities would lead to an economic advantage and savings. However, these actions must be accompanied by diverse measures. These latter points raise more questions of organization and strategy than of financing


Malaria; Health spending function; Health education and promotion; Efficacy.

Full Text:



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