Strategy Management Analysis in Agrotechnopark (Case Limapuluh Kota District, West Sumatera Province, Indonesia)

veronice veronice, fajri fajri, darnetti darnetti

Abstract


Agrotechnopark (ATP) is a science and technology area that was built to facilitate the acceleration of technology experts produced by government R & D institutions, universities and the private sector as well as an integrated agricultural pilot with a biological cycle (bio-cycle farming). The purpose of this research is to identify internal factors and external factors from ATP; and analyze and formulate alternative strategies using Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. This research was carried out in the area of ATP in Guguak Sub District, Limapuluh Kota District, West Sumatra Province, Indonesia with implementation time from March to October 2018. Data obtained from this study are primary data and secondary data. Data analysis method used is quantitative descriptive analysis method based on the concept of strategic management which is then described descriptively based on internal and external analysis owned by ATP. There are two variables that will be measured in this study, including internal factors (IFE matrix / Internal Factor Evaluation) and external factors (EFE matrix / External Factor Evaluation). The combined IFE and EFE matrix are then formulated using a SWOT matrix.


Keywords


Agrotechnopark; SWOT; management strategy; innovation.

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References


Bappenas, 2015. Sosialisasi Agro Science Park (ASP) dan Agro Techno Park (ATP). Disampaikan oleh Direktorat Pangan dan Pertanian di Bogor 8 Januari 2015.

Ahmad Luthfi. 2015. Agro Techno Park Dukung Produktivitas Panen dan Ternak. Okezone.com. 2015.

Sam Herodian. 2014. Lesson Learn ASP and ATP. Fateta, IPB. Bogor, 2014.

Nilasari, N. Manajemen Strategi itu Gampang untuk Pemula dan Orang Awam. Dunia Cerdas. Cipayung, Jakarta Timur. 2014.

Pasaribu A, Firmansyah dan Idris N. ”Analisis Faktor-Faktor Yang Mempengaruhi Produksi Susu Sapi Perah Di Kabupaten Karo Provinsi Sumatera Utara”. Jurnal Ilmu-Ilmu Peternakan. Vol. XVIII (1), May, 2015.


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