A Strategy Engagement in Marketing: A Reviews of the Literature

Sumitro Sarkum, Bambang Agus Pramuka, Agus Suroso


Engagement a new trend in marketing that first appeared in 1990, and in talking about compiling growing social network media marketing be a tool for election company to achieve competitive advantage in the broad market. Engagement can also be viewed free improve the performance of the company to increase sales, create new product and enrich the relationship between the company, employees, customers and supply chain. Finally, all of engagement boils down to the purpose for excellence and competitiveness of Sustainability.


Customer Engagement; Employee Engagement; Supply Chain Engagement; Organizational Engagement.

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