The Patterns of Use of Farmers Community Radio in West Java, Indonesia

Atika Atika, Djuara Lubis

Abstract


Community radio station established and run by farmers is expected to function as a broadcast service in order to meet with their information needs. This goal can be achieved if it is used extensively. Therefore, this paper aims to report an investigation about the patterns of use of community radio service for farmers, notably in West Java, Indonesia. 25% of Radio Remajas and Radio Whisnus audience were taken as samples. Both of the broadcast services are situated respectively in the village Majasari district of Sliyeg and the village of Arjasari district of Patrol, regency of Indramayu West Java. Correlational descriptive method was applied to gather, analyze, and interpret the data about the radios frequency and duration of listening and participation. The hypothesis was tested using Rank Spearman and Chi Square tests. The preliminary results of the research show that there are high frequency and duration of listening but low in participation. The most sought-after program is infotainment with more than 90% listeners. The conclusion can also be drawn that the patterns of use of community radio service are correlated with factors of age, formal education, farming status, and mass media ownership.


Keywords


radio; community; information; farmers.

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